About Pingu's English Pakistan

Find all about Pingu’s English in Pakistan – part of an international pre-school brand which combines proven children’s English programs with the beloved Pingu character. We help your child build their English skills, confidence, and a lifelong love of learning.

ABOUT PINGU’S ENGLISH

Trusted by Families Worldwide since 2008

Loved by children, trusted by parents, and crafted by experts, Pingu’s English, a leader in early years education, has helped over 300,000 children across the globe to learn English in a playful and effective way.

For parents, our programs offer a complete educational journey for children aged 18 months to 9 years, building vital skills for success in school and beyond.

For investors, Pingu’s English presents a high-potential franchise opportunity in the growing early childhood education market, offering comprehensive support, adaptable business models, and exclusive territorial rights.

OUR MISSION AND VALUES

Shaping Bright Futures Through Learning

At Pingu’s English, we believe every child should have the opportunity to learn English – unlocking a world of endless possibilities. Our mission is to make English accessible, enjoyable, and effective for children aged between 3 and 9 years old by focusing on:

Play-based learning: Engaging activities, games, and songs to create a fun, interactive learning environment.
Experienced educators: Highly qualified staff who foster a nurturing and supportive atmosphere for all children.
High-quality resources: A wide range of English language learning materials, including study books, activity packs, and access to Pingu’s English Online, our digital learning platform.

Students

Schools & Kindergartens

Countries

Years of Experience

THE LINGUAPHONE GROUP

A Century of Innovating Language Education Worldwide

With over 124 years of experience, the Linguaphone Group from the UK and publisher of Pingu’s English, is a global leader in English language learning. Through innovation, trusted brands, and a strong franchise network, we’ve helped millions of learners – from early years to adults – succeed worldwide.

1901: Linguaphone was founded in London by Jacques Roston who pioneered language learning through early sound technologies like wax cylinders.

1920s onwards: Our “Listen, Understand, Speak” method became a global benchmark in self-study. Over the decades, we expanded to deliver English and other language courses via records, cassettes, CDs, DVDs and digital platforms – reaching learners in more than 92 countries.

2003: Acquired Direct English, our premium adult English language program, offering both classroom-based delivery, and live online classes.

2006: Secured exclusive global rights to teach English to young children, using the beloved Pingu character from Mattel (formerly HIT Entertainment).

2008: Pingu’s English officially launched offering a four-level Early Learners English program for children aged 3–9. It has since expanded to include a three-year international kindergarten curriculum and a TOTS program for toddlers.

Today: Pingu’s English has grown into a trusted international early education franchise, now operating in over 16 countries and supporting more than 300,000 young learners worldwide.

Ongoing: With continued investment in new markets, digital learning platforms, and educational innovation, the Linguaphone Group continues to build the future of English language education for children and adults alike.

From our humble beginnings to our continued global expansion, the Linguaphone Group remains committed to empowering learners of all ages worldwide through innovative and engaging language programs.

WHY CHOOSE PINGU’S ENGLISH?

Give Your Child the Gift of English

Designed specifically for young children, Pingu’s English combines fun and effective teaching methods to help your child develop essential English language and life skills.

Designed for early learners - Tailored English programs for children aged 18 months to 9 years
Expert curriculum – Developed with early childhood specialists including from Kingston University, London
Loved by children – Based on the beloved Pingu character, making learning playful and effectively
Proven learning outcomes – Building language skills, confidence and school readiness
High investment potential – Offers excellent franchise opportunities in early years education across Pakistan.

Trusted globally by over 300,000 families and through a network of franchise partners, Pingu’s English provides a complete learning journey for children and a proven scalable franchise model for entrepreneurs.

INSPIRING YOUNG LEARNERS WORLDWIDE

Watch our Video

Discover how Pingu’s English brings Learning English to life for children across the globe – building confidence and communication skills.

COMPANIES WE WORK WITH

Global Partnerships. Global Impact. Trusted Worldwide.

Pingu’s English collaborates with specialist organisations to bring high-quality educational experiences worldwide. Our network of trusted partners strengthens our influence and impact across diverse markets. With a focus on innovation and excellence, we are proud to play a key role in shaping the future of education on a global scale.

CAREERS WITH US

Shape the Future of Pingu’s English

Explore a range of teaching and non-teaching vacancies with our global partners. Working with Pingu’s English offers exciting opportunities, professional growth, and the chance to be part of a dynamic, innovative brand. We pride ourselves on fostering a collaborative, inclusive, and inspiring work environment where creativity and passion for early childhood education thrive. Connect with our partners directly via the map below to explore local vacancies and perhaps discover your next career move! For local careers opportunities within Pakistan visit our Careers Page.

Frequently Asked Questions (FAQs)

Helping parents, educators, and investors learn more about our global English language franchise.

Franchising

Courses

Careers

What kind of franchise opportunities do you offer?

We offer exclusive Master Franchise rights worldwide. This gives partners full control to develop, market, and run operations across your territory. You can open your own schools and kindergartens and sub-franchise to local Unit Franchise partners.

What territories are available?

We’re already operating in 16 countries across Asia, Europe, and the Middle East. Right now, we have exciting opportunities worldwide including in Morocco, Oman, Egypt, Mongolia, India, Korea and Latvia. Contact us to find out more about availability in your market.

How long is the Master Franchise Agreement?

It’s a 10-year agreement, with the option to renew.

How do I become a Master Franchisee with you?

Just get in touch! We’ll send you an investor pack and arrange a consultation call to go over the opportunity and outline the journey to becoming a Master Franchisee with us.

Who makes a good Master Franchisee?

We welcome people from all backgrounds, but you’ll need a passion for education and solid business sense.

What makes your franchise model attractive to investors?

We offer territorial exclusivity, a world-class proven curriculum, a flexible business model, multiple revenue streams, and global brand and operational support.

What can I expect in terms of ROI?

Most of our partners start seeing returns within 24 – 36 months, depending on how quickly they scale. We can provide financial models to help you plan.

Can I sub-franchise within my market?

Yes absolutely. As a Master Franchisee, you can:

Open your own flagship schools and kindergartens
Recruit and support sub-franchisees
Earn revenue from franchise fees, royalties, holiday camps, and more.

What kind of training and support do you offer?

We’ve got your back from day one:

Full onboarding and initial training (curriculum, sales, operations, marketing)
Ongoing business development support
Access to a full online franchise portal with marketing and business tools

What are the investment requirements?

Let’s talk! It varies by market and business model. Certainly, this is a one-office franchise opportunity, requiring only a 50% deposit of the license fee upfront. The investment includes competitive royalty fees and associated costs to establish and build the network. The structure is designed to support long-term growth while minimising initial financial commitment.

Is there an annual franchise fee?

No. Just a one-time initial fee for 10 years. No hidden consultancy or marketing costs.

Can I open just one Pingu’s English school or kindergarten?

Our Master Franchise model is for partners ready to develop a full territory. For single-unit options, we’ll either connect you with our local partner to discuss Unit Franchise opportunities, or keep your details on file. Please contact opportunities@pingusenglish-com.stackstaging.com to find out more.

What qualifications do you look for in master franchisees?

We’re looking for ambitious individuals or companies with:

Franchise or business development experience
Market knowledge
Team-building skills
A passion for education and long-term growth

Do I need to have experience in the English language training market to be successful?

Not at all. We support Master Franchisees with no English language teaching experience. What matters most is ambition, drive, communication skills, and business acumen.

Will you help me design my Pingu's English schools and kindergartens?

Yes. We provide brand guidelines and design inspiration, as well as operational support to help you, and your architect create your Pingu’s English schools or kindergartens.

How do you maintain quality internationally?

We ensure consistency through:

Standardised training
Regular audits and report
Brand approval processes
Ongoing franchise support

What is Pingu's English?

Pingu’s English is a fun, structured English learning journey for kids aged 18 months to 9 years. For parents, it builds skills for your child for school and life. For investors, it’s a scalable business in the fast-growing early childhood education market.

Why was Pingu chosen as the face of the brand?

Pingu is loved by children (and adults!) worldwide. The award-winning show, featuring Pingu and his friends and family from the South Pole has been viewed by over 1 billion people worldwide.

His non-verbal “penguin language” appeals to all children and makes learning English more accessible and inclusive.

What course is right for my child?

We offer age-appropriate, play-based programs that grow with your child:

TOTS (18-36 months): Fun, interactive parent-and-child classes offering a gentle introduction to the English language.  
International Kindergarten (3-6): A full-time, three-year program covering English, maths, science, and more.  
Early Learners English (3-9): A four-level program focused on developing essential English skills through play-based activities. If you’re not sure what course is right for your child, there’s an overview of each one here!

What age range do you teach?

Our suite of programs are for children from 18 months to 9 years old

Are teachers native speakers?

Yes. Our teachers are fluent – many native or near-native – and fully trained in our teaching methods

What makes Pingu’s English different?

We combine a proven curriculum with fun, immersive learning. Children enjoy in-person and online learning with Pingu at the heart of it all.

How does it support social and emotional development?

Our programs help children build confidence, express themselves, and develop important social skills in a safe, engaging environment

How does it prepare children for school?

We introduce children to classroom routines, basic IT and math skills, and social behaviours needed for school readiness.

How do you ensure strong learning outcomes?

Pingu’s English ensures strong learning outcomes through a play-based, immersive approach combined with a structured curriculum aligned to CEFR standards. Using the familiar character Pingu, the program engages children through storytelling, songs, games, and role-play.

Lessons are multi-sensory and cater to different learning styles, helping children absorb English naturally.

With certified teachers, regular progress assessments, and a consistent global methodology, children everywhere build confidence and real-world English communication skills in a fun, supportive environment

Do you offer online learning too?

Yes! We have a full online platform – Pingu’s English Online – where children can keep learning at home with their parents, through videos, games, and interactive activities.

How can I support my child at home?

You can:

Practice English through everyday talk
Use songs, games, and fun activities
Encourage and praise their efforts

Pingu’s English @Home also offers lots of free resources for parents to further support their child’s learning at home.

Is your curriculum internationally recognised?

Absolutely. We align with CEFR and draw inspiration from other Early Years Frameworks like EYFS, Reggio Emilia, and Montessori

How do you track progress?

We use continuous observation, progress tests, and formal assessments to track development and tailor support.

How is technology used in your curriculum?

Children learn through videos, songs, games, and digital tools at home and in class. All families get access to Pingu’s English Online too.

Where do you currently operate?

We are proud to have already enrolled over 300,000 students in Pingu’s English worldwide. We operate in 16 countries across Europe, Asia and the Middle East – and that’s just the start.

What languages is the curriculum delivered in?

English is the language of instruction, but our schools and kindergartens offer local language support for parents.

What resources do families receive?

Every child gets a full set of learning resources, parent guides, and access to our digital learning platform – Pingu’s English Online.

Can the curriculum be adapted to local need?

Yes. We can localise lessons when there is market need, while maintaining global quality and brand consistency.

PINGU’S ENGLISH TESTIMONIALS

What Parents and Franchisees are Saying

Hear from families and partners across Pingu's English Pakistan. Discover how we help children grow in confidence and how our franchisees are building successful businesses nationwide.